Client: Lebron James Family Foundation

Project: I PROMISE School (Content)

RYOT Studio was briefed to develop a content marketing campaign for Lebron James' I PROMISE School on behalf of the Lebron James Family Foundation. The I PROMISE school (which has since opened its doors in August 2018) is an Akron, OH based public school designed to empower underserved students much like Lebron himself used to be. 

I was lucky enough to have been a part of the concept creation and multiple pitch rounds for this project, and RYOT was chosen as the partner to help tell the I PROMISE story. This project has been passed along to RYOT Films and will be premiering soon.