To boost WeTransfer's presence in the US music scene as the go-to in file sharing, we created a content campaign to strategically align the brand with fashion darling Opening Ceremony and Kindness (musician). 

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- Creative Direction

- Strategic Partnership 

- Branded Content

- Editorial 

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Opening Ceremony covered both Kindness’s LA and NYC shows, with editorial posts on show style and a personal backstage interview. Artist was dressed for the NY show. Exclusive tracks and limited edition backgrounds were featured on WeTransfer.com