Project: WeTransfer x Opening Ceremony
To boost WeTransfer's presence in the US music scene as the go-to in file sharing, we created a content campaign to strategically align the brand with fashion darling Opening Ceremony and Kindness (musician).
- Creative Direction
- Strategic Partnership
- Branded Content
Opening Ceremony covered both Kindness’s LA and NYC shows, with editorial posts on show style and a personal backstage interview. Artist was dressed for the NY show. Exclusive tracks and limited edition backgrounds were featured on WeTransfer.com
A still from Kindness' NYC show