Project: "Make Love Not Walls" NYC Launch
To celebrate Diesel's "Make Love Not Walls" campaign (shot by the legendary David LaChapelle), we activated a public stunt (pictured above) in downtown NYC to drive awareness and traffic to their SoHo store. We also created an in-store experience for shoppers, including a campaign-inspired set and photobooth, plus a limited edition t-shirt made in collaboration with street artist ThankYouX.
- Creative Direction
- Strategic Partnerships
- Event Production
- Experiential Design